In 1967, Gene Schmidt started Zero’s Subs. He wanted to build a chain of sub shops that offered an alternative approach to fast food.

His approach was simple: hot oven-baked submarine sandwiches, made to order with quality ingredients and a level of service that would become Zero’s Subs’ banner of excellence. In 1969, Gene was joined by his cousin, Martin Palacios, and his brother, John Schmidt, who shared in Gene’s belief for high quality, friendly service, and outstanding value.